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Product Marketing Manager
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This role sits at the heart of Product, Marketing, Revenue, and Customer Success — shaping how customers understand, adopt, and champion a leading digital platform used across the public transport ecosystem. If you thrive on autonomy, creativity, and cross-functional influence, you’ll love this.
You’ll own product storytelling, go-to-market planning, competitor insights, content creation, and sales enablement — working with a smart global team who are building something meaningful.
Key Responsibilities
Product Marketing Manager
| Location: | Wellington |
| Discipline: | Telecommunications |
| Job type: | Permanent |
| Salary: | 130000 to 150000 |
| Contact name: | Matt Frizzell |
| Contact email: | matt@placeme.nz |
| Job ref: | 1163754 |
| Published: | about 5 hours ago |
This role sits at the heart of Product, Marketing, Revenue, and Customer Success — shaping how customers understand, adopt, and champion a leading digital platform used across the public transport ecosystem. If you thrive on autonomy, creativity, and cross-functional influence, you’ll love this.
You’ll own product storytelling, go-to-market planning, competitor insights, content creation, and sales enablement — working with a smart global team who are building something meaningful.
Key Responsibilities
- Develop clear, differentiated product positioning and messaging across global markets
- Translate technical product capabilities into compelling customer-centric stories
- Partner with Product Managers to uncover insights and craft narratives
- Build go-to-market plans for feature releases, market entry, campaigns, and events
- Create high-quality assets: blogs, sales collateral, webinars, case studies, videos
- Support Sales and Partner teams with frameworks, playbooks, and enablement material
- Conduct ongoing market and competitor research; feed insights back into strategy
- Drive digital product storytelling across social, events, and industry channels
- Represent the product at conferences and gather market insights
- Track performance metrics, optimise messaging, and refine content based on data
- Strong SaaS or B2B product marketing experience
- Ability to turn technical concepts into sharp, engaging stories
- Experience with go-to-market planning and launch execution
- Confident working autonomously across global teams and time zones
- Sharp research and analytical skills; naturally curious and insight-driven
- Excellent written and verbal communication — clarity, influence, and impact
- A creative yet structured mindset with the ability to deliver end-to-end
- Work at the intersection of Product, Marketing, Design, Sales, and CX
- Own the product narrative across multiple international markets
- Create work that is seen, used, and valued by internal teams and global customers
- Join a collaborative, forward-thinking environment that encourages initiative
- Make a real impact on how digital innovation shapes modern transport systems